Full Plan (Tree Shade / Bakery in the Jungle)

Plan-first workflow: idea -> plan -> tasks/subtasks -> iterate -> execute.

Phase 1 — Discovery

  • Business profile + target segments confirmed
  • Primary conversion = Maps directions
  • Asset gaps documented

Phase 2 — Strategy

  • Low-season offer strategy drafted
  • Content cadence ready
  • Tracking baseline drafted

Phase 3 — Website v1

  • Maps-first landing page
  • Secondary CTA: call/message/preorder
  • Mobile speed + basic SEO baseline

Phase 4 — Launch

  • QA pass: functional/mobile/perf
  • Launch campaign bundle
  • Owner feedback loop active

Phase 5 — Customer Gateway

  • Status page + tasks + decisions
  • Approval checkpoints for changes
  • Comment/feedback lane

Phase 6 — Optimization

  • Weekly KPI review
  • A/B iteration on headline/offer/CTA
  • Scale channel mix after stability

Success Conditions

Failure Conditions